We are all used to seeing ads on Web pages as we surf. Google ads seem to be very popular and they frequently are related to the topic of the Web page that you are looking at. This week’s article discusses how Google accomplishes this feat and how its programs have changed to be more effective. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.
How might “interest-based ads” be good or bad? What do you think about “retargeting?” What kinds of information that is tracked by Google and other search engines should be kept private and not used in determining ads to display? How useful will the disclosing text that Google is now putting on the bottom of its ads be to consumers? Is this something that all search engines should do with their ads? What choices would you make with Google’s ad preference manager?
Privacy Controls Article
13 comments:
The “interest-based ads” can be good or bad, it all depends on what its advertising to the people I think “retargeting” an invasion of privacy, I wouldn’t want the company that put up the ad to know that I saw and click on their ad. Google tracks the pages you are on to figure out what category you would go under in a list. Yahoo, Microsoft and smaller networks use more detailed information about users for their advertising systems. Google does not track the queries types into its search engine. Basically the companies use cookies that are a small identification numbers that is found in the browser, which will soon be deleted in 18 months. The disclosure text included with the ad is very useful because they help the consumer/the people know what they are looking at, and that decreases the number of people getting into unsafe website. No, I think that they just have to know the number of people who use their service. I would make sure people know that any personal information will be kept private and that they will not get every piece of information if someone visited a website.
The “interest-based ads” can be good and bad for many different reasons. It depends on what content is it advertising on and if it’s safe for young children to look at or not. I think that “retargeting” is a useful way to have ads related to my visited sites which might give me a clue or a hint of what am I looking at, although it helps getting your favorite services and products in a convenient way. They should keep private content such as card numbers and private information away from the advertising sectors, but keeping track of everything else is useful as an assistance from the search engine. The disclosure text is considered as a headline that gives the consumer an idea of what the advertisement in front of him looks like. Frankly, I would like to insist on search engines to stay on track by keeping on the procedure of “interest-based ads”. If everything in this page is true and unharmful, I would choose to keep my information on that page, for people to visit.
"Interest based ads" are not bad, but could be good because there are a lot of people on the internet so there will be a lot of people who will see them. I do not think retargeting is a very big deal. I do not see why you would put private things on the internet, so Google should be able to access everything. Private things should not be on the internet, maybe on your computer but not internet. The disclosing text will not be so much more useful because people will not use it that much, so it will not make much of a difference. It is not something that all search engines have to do. Choices that I would make with Google's ad preference manager is to go through them before allowing them to be on Google. I think Google does not have a lot of problems, and that it is an extremely large search engine. However, I think sometimes it needs to be more precise.
I don't like the sound of this at all, internet advertisements are fine, we have them in almost every form of media. But when personal information is saved without our consent to make advertisers and companies that display advertisements more money, that is wrong. I feel the same way about retargeting. In my opinion, this is another way for a company to make more money at the expense of their customer. The queries are fine and I think all companies should use them, I just dont like the idea of them moulding the advertisments to me personaly without my consent.
“Interest-based ads” might be good if you are looking for something general and it can help you find it, however they may be bad if you looking for something more specific or are just browsing for fun, and they can get annoying. I think it is completely inappropriate if search engines decide to track offline sources “like real estate and car registration records” or your age and other private information when you create accounts. That is a complete invasion of privacy. I like the idea of disclosing text at the bottom of its ads, because it makes the advertising techniques public so we will, at least, know how they are tracking us; I think it is going to be useful. I also like Google’s ad preference manager so we know what we are being tracked for, although more information would be nice. I would also like if we could delete the cookies that label the ads we are being targeted for.
I do not agree with Google’s new policy of “Interest-based ads”. It was a way to force advertisements on the people, while taking some of their private information to base what advertisements they see. This is just a way for advertisers to make money, and in my opinion, isn’t even honest. I feel that if they are going to use my personal information, I feel that I should give the consent. They should give me the option to choose whether I want to let them see my info or not. I don’t really think other companies should use this method of interest-based advertising. If they were to mimic this, there should be some kind of consent from the customer. I don’t care much about advertising anyway, so in a way, this doesn’t concern me, but if they are going to force advertising upon me, then they should go get a different job.
Interest-based ads can be both good and bad. The ads can be good since it informs a person of some new product or something like that. Now the people will be informed of the product, but the ads can be bad since they can become extremely annoying. Google shouldn't track the sites you go to since it may just be a one time thing, but from then on you will be bothered for a week from an ad about that site. The only useful thing of the disclosing text is that it will show that the ad is supported by Google, but the text could prevent people from clicking on other links on the ad ,which in turn will cause Google to lose money. No, I don't think that all search engines should incorporate this in their system. I think that some choices that I would make with Google's ad preference manager would be to organize on-line surveys that people could take in order to find out what people like. Using this survey, the ads could then use this information to match the peoples choices.
Interest based ads can be good or bad. They can be good because people can advertise their company or whatever they want to advertise, it can be bad because it is forcing people to look at their ad which is something that not all people like. I think that re targeting is not a bad idea because the ad can come up more than once if you would like to purchase the item that is being displayed, and it gives you another chance to think. The search engines can help by showing us search help. I think that disclosing text that is at the bottom of an ad can be good because it shows people the ad. Yes i think that this is something that all search engines should do, because it is a better display.
Ads can be good or bad depending on what they are displaying.
Retargeting is not that much of a problem. Google should have the right to use all those things. I don’t see why anyone would put private information on the Internet. Anything on the Internet, I think should be used. they should also get the consent of those whose information they wish to advertise. I think disclosing texts will be useful to people, and will make a good difference. It is something that search engines should do if they want to improve as a search engine. I think google is a vast search engine. It dose not face that many problems although I think that they should be more specific.
noor mansur
Ads can be good or bad depending on what they are displaying.
Retargeting is not that much of a problem. Google should have the right to use all those things. I don’t see why anyone would put private information on the Internet. Anything on the Internet, I think should be used. they should also get the consent of those whose information they wish to advertise. I think disclosing texts will be useful to people, and will make a good difference. It is something that search engines should do if they want to improve as a search engine. I think google is a vast search engine. It dose not face that many problems although I think that they should be more specific.
noor mansur
Well Mr Beyer! "Interest-based ads" can be good AND bad. Isn't that wierd? Let me tell you why, it's quite interesting actually.It merely relates to the quality of the ad itself and to whom it is targetted to. For instance, an online dating program with pictures of "inappropriate" (you know what I mean)things on it would be horrid if a child were to see it. Don't you think so. IT WOULD INFECT IT'S MIND! Like online dating services and naughty things like that. Well, quite useful, because they know what the ad is basically about and what it is referring to.
Yes they should.
I would make him like put non-offensive pictures such as non-nude ones.
:)
THE END
peace out Mr Beyer
Post a Comment